{"product_id":"better-is-temporary","title":"Better Is Temporary","description":"\u003cul\u003e\n\u003cli\u003eFormat: Hardback\u003c\/li\u003e\n\u003cli\u003eSize: 310 x 230 mm (12 1\/4 x 9 in)\u003c\/li\u003e\n\u003cli\u003ePages: 320 pp\u003c\/li\u003e\n\u003cli\u003eIllustrations: 500 illustrations\u003c\/li\u003e\n\u003cli\u003eISBN: 9781838660512\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt Nike, the desire to be the best is a journey, not a destination—better is always temporary.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eNike: Better is Temporary\u003c\/i\u003e is a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.\u003c\/p\u003e\n\u003cp\u003eThis immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.\u003c\/p\u003e\n\u003cp\u003eBeginning with \\\"Breaking2,\\\" an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.\u003c\/p\u003e\n\u003cp\u003eThe book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages.\u003c\/p\u003e\n\u003cp\u003eCombining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, \u003ci\u003eNike: Better is Temporary\u003c\/i\u003e will serve as a manual of innovation and inspiration for generations to come.\u003c\/p\u003e","brand":"Nike","offers":[{"title":"Default Title","offer_id":49192930607331,"sku":null,"price":31.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/1922\/6851\/files\/1-8-21nikebetteristemporarybook.jpg?v=1780911750","url":"https:\/\/velocityusllc.com\/products\/better-is-temporary","provider":"Velocity Supply","version":"1.0","type":"link"}